I became an instant fan of the store when Ashley Wakefield, freshly graduated from college, opened her original store in a strip mall back in 2007. Ashley’s innate fashion sense, combined with her business skills, launched her formula for success in the retail industry.

On any given day, I know I can walk up to the wall of shoes at Sophie and find a pair to take home with me, a pair of shoes that is fashionable, comfortable, and reasonably price from brands such as Madeline, Corkys, and Chinese Laundry.

Footwear has been the focus of Sophie since its inception because it’s so inclusive. We humans come in all shapes and builds, but our shoe sizes remain fairly standard. When Ashley opened her boutique, she wanted to offer merchandise that fit most people, most of the time, so that they could feel well-dressed and confident.

Her mission has been a success. I can personally attest to that. Every time I wear a pair of shoes that I bought at Sophie, I feel more put-together because I know that my footwear is a product of Ashley’s rigorous vetting process.

Over the years, Ashley has expanded her inventory to include clothing as well, such as graphic tees, dresses, tops, and premium denim – all at economical price points.

At first glance, it may appear that the contemporary clothing at Sophie is comparable to what you can find in the junior section of a department store, as far as sizing goes, but that’s not the case. You don’t have to be a size zero to shop at Sophie; sizes here run up to XL, which is similar to 1X in plus sizing.

Also, two of the affordable premium denim brands that Sophie carries, Articles of Society and Dear John, offer a more adult fit, which allows for those natural curves that most women (like those of us who are not runway models) have. These jeans run up to sizes 31/32, which roughly converts to standard sizes 12/14.

And, if you’re overwhelmed by all of the choices, the friendly staff members at Sophie will help put together some chic looks just for you, capped off by some of the accessories sold in the store, like jewelry from Shira Melody and local artisan Keona Elise.

Signature bracelet stacks and other wearables from Beljoy are very popular with Sophie’s customers.

Beljoy is a company founded by local jewelry designer Abby Clevenger, and its products are crafted by women in Haiti. By locating production in Haiti, Beljoy creates jobs in that impoverished country, and helps generate income for female artisans.

It comes as no surprise to me that Ashley supports other local entrepreneurs by selling their products in her store. Creating connections and empowering other local businesses adds to her formula for success.

So, too, does her online store. If you don’t get a chance to stop by the store in person, you can do so virtually by clicking here.

But if you have the time, shop at the boutique that has received over 32,000 followers on its Facebook page. That’s a lot of fans. While you’re at the brick-and-mortar store, visit the clearance corner, pick out a Style Grab Bag to take home, and then unwrap it like it’s Christmas morning.

No matter what surprise merchandise is inside, it will be fashionable. Guaranteed.

Because it was selected by Ashley, Joplin’s very own fashion guru.

Sophie is located at 3929 E. 7th Street. Click here to view its website, and click here to follow it on Facebook page.